ALPHA INDUSTRIES — CAMPAIGN STRATEGY
Integrated Campaign / Brand Strategy
Role: Campaign Strategy, Creative Direction & Content Planning
A strategic campaign concept developed around Alpha Industries and the cultural legacy of the MA-1 jacket. The project explored how the brand could communicate heritage to a contemporary audience without reducing its cultural relevance to conventional product advertising.
RAZART — EVENT VISUALS
Brand Identity / Visual Design
Role: Creative Direction & Graphic Design
A series of promotional visuals developed for RAZArt exhibitions, music events and independent cultural programming across different cities. Each piece was designed to reflect the identity of the specific event while maintaining a recognizable DIY, underground visual language across the wider RAZArt project.
